Integration
Meta Ads Integration (Facebook & Instagram)
Tell Meta which campaigns are driving real phone leads — not just link clicks — so its algorithm can find more of the right people.
Meta Needs Call Data to Optimise Properly
- Meta's algorithm learns from the conversion signals you send it
- Feed it only form fills and purchases and it optimises for those — not phone calls
- Jet uses the Conversions API to send call events back to Meta
- Campaigns optimise on actual phone lead volume, across Facebook and Instagram
- Every call event lands in Events Manager with strong match quality
Key Benefits
- Meta's algorithm learns which audiences and creatives drive call conversions
- Improve campaign ROAS by optimising towards your most valuable conversion type
- Attribute calls back to specific ad sets and ads within Meta's native reporting
- Reduce CPL by directing Meta spend towards call-generating audiences
Conversions API, Not Just Pixel
- Call events sent server-side via the Conversions API — not just the browser pixel
- Reliable with iOS privacy restrictions and App Tracking Transparency in place
- Unaffected by ad blockers and browser tracking prevention
- Connected in the Jet portal with your pixel / dataset ID — no developer required
Let Meta Optimise for Real Calls
Call events via Conversions API. Real attribution for Facebook and Instagram.