Call Tracking

What Is Call Tracking?

Trackable phone numbers on your ads, pages, and campaigns — so every inbound call is matched to the source, campaign, and keyword that drove it.

Without call tracking
Ad clicksTracked perfectly
1,240
Inbound callsYou have no idea
???
Best-converting keywordFlying blind
???
True cost per leadCan’t calculate it
???
Jet closes the gap
With Jet call tracking
Every call attributed to its source & keyword
True cost per lead calculated in real-time
Budget reallocated to what actually converts
Google & Meta bid algorithms fed real conversion data

High-Value Leads

Why Phone Calls Convert

When someone picks up the phone, they've usually done their research and are close to deciding.

Phone leads convert at higher rates and values than web forms — especially in trades, health, legal, automotive, and home services. If those calls aren't measured, you're optimising on half the picture.

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The Jet Difference

CRM in your Google Ads

Sales-outcome optimise your ad spend with CRM Sync — feed closed deals straight back into Google Ads so it bids on revenue, not just clicks.

Every conversion value you see in Google Ads is a real sales outcome pulled from your CRM — so Smart Bidding optimises toward booked revenue instead of raw lead volume.

Explore CRM Sync

The Jet Difference

Live Mobile Tracking

View the marketing source before you answer the call — every lead’s campaign, keyword and channel surfaced live on your phone, the moment it rings.

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The Jet Difference

Call Tracking, $0 Call Cost

Remove the most expensive part of call tracking — pay for the platform, not per minute. Scale your tracking numbers without scaling your bill.

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On Every Call

What You Capture on Every Call

50+ data points captured on every call — turning an anonymous ring into measurable marketing data.

Source

The traffic source that drove the call.

Medium

The marketing medium — cpc, organic, email, and more.

Campaign

The specific campaign behind the call.

Keywords

The exact search term, captured via DNI.

Landing page

The page the caller was on when they dialled.

AI transcript

A searchable transcript with intent signals.

Call duration

How long the call lasted.

Call status

Answered, missed, or sent to voicemail.

Channel

The channel the call came through.

Tracking number

The Jet number the caller dialled.

Caller number

The caller's own line (CLI).

Number type

1300, 1800, local, or mobile.

Direction

Inbound or outbound call.

Call ID

Unique identifier for the call.

Start time

When the call started.

Answered time

When the call was answered.

End time

When the call ended.

Dial time

How long it took to connect.

Google click ID

The gclid from a Google Ads click.

Meta click ID

The fbclid from a Meta ad click.

Meta click cookie

The fbc value for Meta attribution.

Meta browser ID

The fbp browser cookie for Meta.

GA client ID

The visitor's Google Analytics client ID.

GA session ID

The Google Analytics session ID.

Web session ID

The visitor's Jet web session ID.

User ID

Identifier for the assigned user.

Referrer

The referring URL before the visit.

Referrer domain

The domain that referred the visitor.

Page URL

The full URL the caller was on.

Tracked website

The website the call was tracked on.

Site code

The DNI tracking site code.

Geo route

The geographic route applied.

Geo data

Full geographic routing detail.

Postcode

Caller postcode captured.

Postcode data

Full postcode routing detail.

IVR selection

The menu option the caller chose.

IVR prompt

The prompt the caller responded to.

IVR data

Full detail of the IVR interaction.

Queue

The queue that handled the call.

Queue data

Full queue handling detail.

Queued time

When the call entered the queue.

Queue answered time

When the queued call was answered.

Call flow

The call flow that routed the call.

Call flow version

The version of the call flow used.

Dial plan

The dial step that connected the call.

Dial data

Full detail of each dial attempt.

Answering point

The destination that answered.

Handled by

The user or extension that took the call.

Service

The service handling the call.

Service group

The service group for the number.

Time-of-day route

The time-based route applied.

Time-of-day data

Full time-of-day routing detail.

Account number

The Jet account the call belongs to.

Mode

The tracking mode in use.

20 Years in Australia

Call Tracking since 2006
Established Sydney, Australia

Most call tracking platforms are built for the US or UK market, then retrofitted for Australia. Jet is different.

Our Own Network

Australian-owned and operated on Jet's own carrier-grade network — not a reseller of someone else's.

Superior Tracking Accuracy

Jet enriches every call with telco-level data — network information, location, and timestamps — for accuracy others can't match.

Australian Support & Expertise

Local support from a team that knows the Australian market — backed by deep call-tracking expertise.

Close the Loop

From Call to ROI

Capturing call data is only half the value. Jet pushes every call and its attribution into the tools you already use — alongside the deal value it generates.

Google Analytics, Google Ads, Meta, Microsoft Ads, and CRMs like Salesforce and HubSpot all receive the call and the revenue behind it. And because Jet runs its own Australian telco network, your numbers, routing, and billing are handled locally in AUD.

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FAQ

Call Tracking Questions, Answered

Do I need to change my existing phone numbers?

No. Tracking numbers sit in front of your existing lines — calls still ring your normal phones. You can use new Jet numbers for campaigns or port your current numbers across at no charge.

Will call tracking change the caller's experience?

Not at all. Callers dial a normal number and reach you exactly as they would today — no menus, no delays, no difference in call quality. All the attribution happens behind the scenes in your reporting.

What's the difference between static numbers and DNI?

Static numbers attribute calls to a single fixed channel — ideal for offline media and individual campaigns. Dynamic Number Insertion swaps the number on your website per visitor, attributing web calls down to the keyword. Most businesses use both.

Which platforms and CRMs does Jet integrate with?

Jet pushes call data into Google Analytics, Google Ads, Meta, and Microsoft Ads as conversions, and into CRMs like Salesforce and HubSpot. You can also connect anything else via Zapier or webhooks.

Is Jet Australian owned and supported?

Yes. Jet Interactive is Australian owned and has operated since 2006 on its own carrier-grade telco network — local number supply, cleaner Australian caller ID, billing in AUD, and support in your timezone.

How much does call tracking cost?

Plans are billed in AUD with no lock-in contracts — a monthly platform fee plus usage. See the pricing page for a full breakdown, or talk to our team for a quote tailored to your call volumes.

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See Which Marketing Makes the Phone Ring

Attribute every call to its true source — and spend your budget where it earns.