Jet InAd Call Analytics ™
Call data from every Display Ad - Google's latest integration with Jet.
Beyond Dynamic Numbers
- Catch 42% more calls With InAd Call Analytics ™
- Google's latest call tracking
- Track calls within display ads
- Track calls within Ads
Jet’s Google ‘In Ad Call Tracking’ has the following 5 enhancements to Google Call Forwarding
Your Number
Use your own number or get a new one from Jet instead of being allocated a random and ever changing one from Google more this helps with customer recall and your branding.
Caller’s Number
You get the caller’s phone number – allowing you to call back more customers and match call records within CRMs and phone systems.
Call Records
Marketing Source
Click ID, Campaign ID and Adgroup recorded against each call
CRM Integration
Integrate call and marketing info into your systems to capture call outcome information
Closing the Loop
Google Marketing Platform . Bring call information enriched with marketing source and call outcome information back into Google Campaign Manager for optimisation.
Pricing
Call Tracking Pay Per Call
- 1 x 1300, 1800, Mobile or Local number of your choice
- Calls 6c per minute answered on an Australian Landline or Mobile phone
- Free Jet Reporting
- Call recording $10/mth
- No Contract View Critical Info
Call Tracking Bundled 5
- 5 x 1300, 1800, Mobile or Local number of your choice
- Suitable 6,000 - 10,000 visits/mth
- No call costs first 5,000 calls then 6c/min
- Free Integrations
- GA4 (usually $50/mth)
- Dynamic numbers plug in(usually $50/mth) - Free Jet Reporting
- Free call recording (usually $50/mth)
- No Contract View Critical Info
Call Prices are in Australian Dollars and are Excluding GST
Knowledge Base - Relevant Links
Look for supporting articles in Jet’s Knowledge Base
Q&A (1)
What Display Network does Jet InAd Call Analytics work?
It works only on Google’s Display Network
Q&A (2)
What Is Google’s Display Network (GDN)?
Google’s Display Network, often referred to as the Google Display Network (GDN), is a vast and comprehensive network of websites, apps, and digital platforms where advertisers can display their ads to a wide and diverse audience. It is a key component of Google Ads (formerly known as Google AdWords), Google’s advertising platform. The GDN offers a variety of ad formats, targeting options, and placements to help advertisers reach their target audience across the web.
Key features and components of the Google Display Network include:
The GDN includes a vast number of websites and mobile apps that have partnered with Google to display ads. These sites cover a wide range of niches and industries, allowing advertisers to reach specific or broad audiences.
The GDN supports various ad formats, including image ads, text ads, responsive ads, video ads, and interactive ads. Advertisers can choose the format that best suits their campaign objectives and creative assets.
Advertisers can use a variety of targeting options to reach their desired audience. These include demographic targeting, interest-based targeting, keyword targeting, placement targeting (choosing specific websites or apps), and remarketing (targeting users who have previously interacted with your website or ads).
Advertisers can use keywords and topics to display ads on websites and apps that are contextually relevant to the content. Google’s algorithms analyse the content of each page to determine relevance.
Advertisers can choose specific websites, apps, or placements where they want their ads to appear. This allows for precise control over where the ads are displayed.
Remarketing on the GDN allows advertisers to show ads to users who have previously visited their website or interacted with their ads. This helps re-engage potential customers.
These advanced targeting options allow advertisers to create custom audience segments based on user behaviour, interests, and intent.
The GDN supports various automated bidding strategies to help advertisers optimise their campaigns, including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-acquisition (CPA) bidding.
Google Ads provides comprehensive reporting and analytics tools to track the performance of GDN campaigns. Advertisers can measure clicks, impressions, conversions, and other key metrics.
Advertisers can create responsive ads that automatically adapt to different ad spaces and device sizes. This helps improve ad performance across the GDN.
The Google Display Network offers a powerful way for advertisers to expand their reach beyond search advertising and engage with audiences on a broader scale. It’s particularly effective for brand awareness, product promotion, and reaching potential customers during various stages of their online journey. Advertisers can tailor their campaigns to specific goals and target audiences with precision, making it a versatile and valuable component of online advertising strategies.
Q&A (3)
How does Google’s Call Forward work?
Advertisers can set up unique, trackable phone numbers for their Google Ads campaigns or ad groups. These numbers are dynamically generated for the specific purpose of tracking calls generated by the ads.
When a user clicks on an ad and subsequently calls the provided number, Google Call Forwarding tracks this conversion and attributes it to the corresponding ad or keyword. This is essential for understanding which ads are driving phone call leads.
Google Call Forwarding helps advertisers track and measure phone call conversions, which is particularly valuable for businesses that rely on phone inquiries or reservations. This data contributes to a more comprehensive view of the campaign’s success.
Advertisers can calculate the return on investment (ROI) for their advertising efforts more accurately by understanding how online ads translate into offline phone call conversions.
By analysing the data collected through Google Call Forwarding, advertisers can identify the best-performing ads, keywords, or campaigns. This information allows them to make adjustments and optimise ad performance for better results.
Testing: The feature supports A/B testing, enabling advertisers to experiment with different ad copy, landing pages, or targeting parameters by using distinct forwarding numbers. This helps determine which variations are most effective in driving phone call leads.
Advertisers can use Google Call Forwarding to route calls to the most relevant department or location based on the user’s query or location. This ensures that customers are directed to the right place, improving their overall experience.
Google Call Forwarding also allows advertisers to adhere to privacy and compliance regulations by informing callers that their calls may be recorded or monitored, which is often required by law.
In summary, Google Call Forwarding is a valuable tool for businesses using Google Ads to track and measure the impact of their online advertising campaigns on offline phone call conversions. It provides a way to attribute calls to specific ads, analyse performance, and make data-driven decisions to optimise ad campaigns and improve ROI.