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JET INTERACTIVE

CRM Sync: Automatically Match Calls to Sales

The matching problem nobody could solve—until now.

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For years, businesses have struggled to connect the dots between their phone calls and actual sales. Some tried doing it manually. Others hired integrators and CRM experts. Nothing worked reliably. The data stayed siloed: call tracking in one place, CRM records in another, and your ad spend decisions flying blind.

We’ve spent seventeen years mastering call tracking. We’re also deep in the Salesforce ecosystem and know CRMs inside out. That expertise led us to solve what others couldn’t: automatically matching calls to CRM data using AI and algorithms—no manual work, no intervention required. It just happens behind the scenes.

How it works

CRM Sync runs continuously, intelligently matching incoming calls with the right contacts, leads, or cases in your CRM. Once matched, it automatically syncs call outcomes—conversions, sales values, deal sizes—back into your digital marketing platforms. This means your Google Ads,Bing, and Meta campaigns get real phone call data to optimise against. No spreadsheets. No guesswork. No delays.

Three ways to use it

See what marketing drives calls to your businesses.

  • 1. See what ads drive calls in your CRM Track which digital marketing campaigns actually generate phone calls, then analyse those conversations within your CRM. Perfect if you want visibility into which channels work but aren't ready to feed data back into your ads yet.
  • 2. Optimise ad spend with real outcomes Capture call results in your CRM—closed deals, values, outcomes—and automatically push that data back to Google Ads (and other platforms). Let your campaigns learn which calls converted and adjust spend accordingly. This is where ROI gets real.
  • 3. Just optimise your ads Skip the CRM analysis layer. Simply extract call values from your CRM and push them straight into Google Ads. Minimal setup, maximum impact on your ad optimisation.

Why the automation matters

Matching calls to CRM records is hard. Phone numbers get typed differently. Leads come in via multiple channels. Contact details shift. Most solutions require manual intervention or expensive consultants who still can't guarantee accuracy. Our AI handles this complexity automatically, learning from your data to improve matches over time. You get accuracy without the headache—or the cost.

Common questions

Our team handles the heavy lifting. Most setups take a few days, not weeks.

We specialise in Salesforce and the broader Salesforce ecosystem, with support for other major platforms.

Our algorithms are built on seventeen years of call tracking expertise. Accuracy is high, and the system learns over time.

Absolutely. Start with what you need now and expand later.

Pricing depends on your call volume and which scenarios you’re using. We offer flexible plans to fit different business sizes. Get in touch for a custom quote.

Yes. We support Google Ads, Bing Ads, Meta, and Google Analytics, plus integrations across the Salesforce ecosystem and other major CRM platforms.

Your data stays secure and encrypted. We comply with all major data protection regulations and never share your information with third parties.

Our matching accuracy is typically above 95 percent for standard scenarios. The system continuously improves as it processes more of your data.

Of course. We offer guided demos tailored to your specific use case. Book one with our team to see it in action.

CRM Sync works exclusively with Jet call tracking. You’ll need to switch to our call tracking platform to use CRM Sync, but our team can help make that transition smooth.

You’ll see call matching happening within days of setup. Ad optimisation improvements typically show within two to four weeks as the system gathers conversion data.

We offer ongoing technical support, regular check-ins to optimise your setup, and access to training resources to help your team get the most out of CRM Sync.