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Calls into Salesforce
- Inbound and outbound calls are listed in Salesforce
- Keyword, Source, Campaign, Channel, etc
- Listed against leads, opportunities, cases
- Sale outcome, Sales Value and Product Code captured
- Call Outcomes entered in Google, Meta and Bing
Call Outcomes into Google Analytics
See what marketing drives calls to your businesses.
- Call outcome & values listed in Salesforce ie Successful Sale, $540, Black Shoes
- Outcomes can be associated with Goals in GA
- Values sent to Google Ads, Bing and Meta
- Optimise marketing based on Actual revenue vs Ad spend
- Updated Live