Offline
Call Tracking
Tracking traditional advertising
Use Static Tracking Numbers to track phone responses from offline advertising. Marketers can track calls from the following marketing sources:
Offline media (e.g. TV, radio, print, outdoor display and direct mail)
Optimise media spend based on what works
Measure offline marketing campaign success based on phone leads generated
Use geographic call insights to geo-target responsive locations
Cross reference campaign and geo insights with call duration and conversion data
Using our premium products, businesses can also record each phone call, get missed call notifications and classify the true sales value of each call using Call Wrap Up
Pricing
Call Tracking Pay Per Call
- 1 x 1300, 1800, Mobile or Local number of your choice
- Calls 6c per minute answered on an Australian Landline or Mobile phone
- Free Jet Reporting
- Call recording $10/mth
- No Contract View Critical Info
Call Tracking Bundled 5
- 5 x 1300, 1800, Mobile or Local number of your choice
- Suitable 6,000 - 10,000 visits/mth
- No call costs first 5,000 calls then 6c/min
- Free Integrations
- GA4 (usually $50/mth)
- Dynamic numbers plug in(usually $50/mth) - Free Jet Reporting
- Free call recording (usually $50/mth)
- No Contract View Critical Info
Call Prices are in Australian Dollars and are Excluding GST
Knowledge Base - Relevant Links
Look for supporting articles in Jet’s Knowledge Base
Q&A
What is Offline Call Tracking?
Offline advertising, also known as traditional advertising, refers to promotional activities and marketing efforts that do not occur online or in the digital realm. It involves using various traditional media and channels to reach a target audience. Offline advertising methods have been used for decades, and they continue to be effective in reaching consumers who may not be as active or accessible online. Some common forms of offline advertising include:
This includes advertisements in newspapers, magazines, brochures, flyers, and direct mail. Print advertising is a classic form of offline advertising and is still used today.
Television commercials are a prominent form of offline advertising that reaches a wide and diverse audience. Advertisers buy airtime during TV programs to showcase their products or services.
Radio advertisements are broadcast on AM, FM, and digital radio stations. These ads are typically short, often played during breaks between songs or talk shows.
Billboards, transit ads (e.g., on buses and subways), and posters placed in high-traffic areas are used to capture the attention of people while they are out and about.
This involves sending promotional materials, such as postcards, catalogs, or newsletters, directly to a recipient’s physical mailbox. Direct mail can be highly targeted.
Businesses may sponsor events, such as sports events, concerts, or community gatherings, and promote their brand through signage, booths, or other marketing activities at these events.
Companies often participate in trade shows and exhibitions to showcase their products or services to a targeted audience.
This involves activities to manage a company’s public image through media coverage, press releases, and other non-paid forms of communication.
Merchandising and displays in physical stores, such as end-cap displays, aisle stands, and shelf talkers, are used to influence consumer purchasing decisions.
This unconventional marketing approach involves creative and attention-grabbing campaigns in public spaces. It can include activities like flash mobs, street art, or stunts to generate buzz.
Distributing printed materials to provide information about a product, service, or organization.
Creating and distributing promotional items, such as branded pens, t-shirts, and promotional products, as a form of advertising.
Offline advertising is often used in conjunction with online advertising as part of a comprehensive marketing strategy. Each form of advertising has its own strengths and weaknesses, and the choice of which to use depends on factors like the target audience, marketing objectives, budget, and the nature of the product or service being promoted. Many businesses integrate both offline and online marketing methods to maximize their reach and impact.